Content producers are those folks you can hire to write blog posts, information articles, create videos, record podcasts, etc. Which doesn’t mean as a real estate agent you have to know how to do all of that.
Yes. It’s true original content can attract search engines which can attract clients. That’s why you hear so much about it. Which doesn’t mean, however, you have to be the content creator.
Here are five reasons you might want to hire a content producer rather than do it yourself:
Much of what you need in terms of content for your real estate website involves writing for the public. That is, producing professional articles and blog posts X times a month, month after month after month. Even informational videos and podcasts (instructional audio that can be broadcast from your site) need some scripting which involves writing.
Don’t sell yourself short. If you write decent ads and sales sheets you probably write well enough for blog posts and articles. Don’t fool yourself either. If English is your second language, or your kids laugh about your spelling and sentence construction you may well want to hire a writer.
Some of us love to write – in fact I got out of real estate so I could write. But I know darn well not everyone likes to write. In fact many hate it. If you’re in this category, don’t beat yourself up. Accept that writing isn’t your thing and figure out how you can get someone else to do it.
Besides, when you truly dislike something you’re doing it’s really hard to do it well. And even if you can write well, if you don’t like it you’ll end up spending way more time on it than someone who likes writing will spend.
Real estate agents can be some of the busiest folks in the world. Yes, writing takes time. It also takes time to learn how to write quickly and well.
You know the difference between feeling oh-so-busy you talk yourself out of doing other things that you might actually want to do, and the honest realization that you’ve got too much on your plate to add anything like writing to it.
It’s okay if you don’t have time to write, really. You can find others to do it for you, for pay or just for the experience. I’ll talk about how to find those people in another article.
Maybe you’ve learned to do decent videos along the way, but you’re no good at writing for whatever reason. Or maybe it’s the other way around. Remember, we’re not born knowing about producing content. While it’s all learnable, it may not be worth your time. It’s a totally personal decision.
On the other hand, finding and working with a pro writer or video or audio producer can be a joy, and less expensive than you might fear.
Simply not wanting to produce content, no matter if it’s writing, or video, or podcasts or anything else, is a darn good reason not to. Congratulate yourself on setting a personal boundary and if you want additional content on your web site find someone else to do it for you.
There’s no reason why every agent should learn how to create content. It’s a natural for some, and for others not so much. If you don’t want to, great. No excuses needed.
If you’ve got questions about content producers or producing content, ask them here in comments. If I can’t answer them I’ll find someone who can.
Before Anne Wayman became a writer she sold real estate in Southern California. She worked with her father who learned the business from his father. Not surprisingly she learned a few things along the way. Since then, she has been freelance writing for over 30 years – she is a grandmother, loves cats and writes about a wide variety of topics including real estate.