Making your site a destination for sorting out events in your community is a great goal and actually achievable if you think through exactly what you are trying to accomplish.
Two types of event information
While there is more information about events on the ‘net than seems possible, there are really only two ways those events are presented:
- A calendar
- An article
Both can be helpful if you start from the premise that you want to be of service for your current and potential clients. If you satisfy their wants and needs easily, they will come back over and over again and begin to think of you and your site as the go-to place for everything in your community, including real estate.
Okay, not everything, but you get the idea.
First, take a look at the event calendars in your city or town, and in your service area if it’s a portion of either. It’s amazing what you’ll find and it’s often gaps you can fill.
For example, I googled events national city ca since I live in that city just south of San Diego. On the city events page I found, on May 29th, a downloadable flier of events in April! At least it was this year. I may offer my services for a fee!
Trying a much smaller community in our county, I googled events in bonsall ca. They’ve grown large enough to have a Chamber of Commerce of sorts, but even though that web site has events listed in the menu, there’s nothing there.
Finally I googled events in city heights san diego ca which is a small neighborhood in the city of San Diego that I lived in for awhile. There are several decent event calendars, in fact, too many – it’s really hard to find specific information.
Each of these situations is an opportunity. You can either set up and maintain a calendar, which is easy to start and difficult to keep up with, or you can provide a page that has only the best event calendars in your neighborhood. This is probably the easiest and might be a place to start even if you eventually want your own calendar.
Either is a good solution, but you won’t know what’s needed until you look for yourself.
Articles about events
Start with an overview article that talks about local annual events, like the 4th of July parade, other parades, farmer’s markets, etc. Provide pictures and links to each event’s website if it has one. Make the article ‘evergreen,’ that is write it in such a way it won’t have to be edited (or not much) over time.
If you’ve attended the event, tell briefly about your own experience… things like “my kids had a blast with the water balloons” or “I’m so glad I didn’t bring my kids to this museum” lend a personal touch that can’t be beat.
Add a picture or two, preferably one you’ve taken and you’ve got a great post that will be referred to again and again, particularly if you point to it from your menu.
Once the overview of annual events is in place you may want to add an article about each event. Here you can tell more. People want to know about parking, the type of food they can buy, the cost, the age group it’s aimed at and more – details count.
If you hated it say why – this can be just as important as why you loved it.
Now link to the article that talks about all annual events and link from that one to your more detailed article – do you begin to see how this works? When they come for your overview on July 3, they can quickly get to the details of the parade the next day. That’s being of service.
Feel free to ask me questions in comments about events and I’ll do my best to get it answered.