If you’re confused about the difference between blog posts and articles, you’re not alone. They in fact have much in common. The biggest difference as far as your website goes is articles are more static than blog posts. Articles should be ‘evergreen.’ meaning they will provide accurate information a year or so or more from when they are written. Although evergreen blog posts are a good idea for many of your posts, it’s okay to put up posts that will be out of date in a month or so or even next week.
For example, if you wanted to talk about the state of the real estate market in your service area that would be better as a blog post, while a discussion of how interest rates are figured might make a better article. The latter would be current almost forever, a true evergreen piece; the market conditions in your service area could change by the end of the month.
Here are 11 ideas for evergreen articles you could write (or have written) for your website. There’s nothing magic in these particular topics. You don’t need all of them, certainly not all at once, and there are many more you will think of over time.
Did another idea or two occur to you as you read these? Write ’em down and you’ll have grist for your writing mill when you need it.
The beauty of this type of article is it will attract search engines and when possible clients are looking for information about the areas you service they are likely to find your article and, as a result, your website. It’s called content marketing.
If you have questions about evergreen articles, ask them in comments and we’ll get answers for you.
Before Anne Wayman became a writer she sold real estate in Southern California. She worked with her father who learned the business from his father. Not surprisingly she learned a few things along the way. Since then, she has been freelance writing for over 30 years – she is a grandmother, loves cats and writes about a wide variety of topics including real estate.