Your website can be an effective and even major part of your real estate marketing, but only if people see it. Sure, some of what brings traffic is rather esoteric things like search engine optimization and pay per click advertising and depending on your inclination, your market area and your advertising budget, those may be effective Putting your domain name on everything is also effective and relatively inexpensive.
Getting crystal clear on your web addressBefore you can take advantage of this gorilla and successful marketing method, you need to be sure you know precisely how to display your website address off the internet. Obviously, this approach doesn’t allow the hyper linking or ability for the viewer to click a link and be taken to your site. Instead it relies on the viewer to type in the proper web address. Let me use my professional writing web site as an example.
The technical web address for that site is: http://www.annewayman.comBack in the day users had to type in the whole address. As you know from experience that whole http:// is hard to type accurately. And it’s ugly.
- So the internet service providers and search engines gradually improved their computer’s understanding of domain names so you can actually type only: annewayman.com
- Of course, that’s also pretty ugly and users might not even recognize it as a web address.
- Here’s the way I do it when I know someone may have to enter the address by hand: www.AnneWayman.com