Make Sure Your Website Address Is Everywhere!

Your website can be an effective and even major part of your real estate marketing, but only if people see it. Sure, some of what brings traffic is rather esoteric things like search engine  optimization and pay per click advertising and depending on your inclination, your market area and your advertising budget, those may be effective Putting your domain name on everything is also effective and relatively inexpensive.

Getting crystal clear on your web address

Before you can take advantage of this gorilla and successful marketing method, you need to be sure you know precisely how to display your website address off the internet. Obviously, this approach doesn’t allow the hyper linking or ability for the viewer to click a link and be taken to your site. Instead it relies on the viewer to type in the proper web address. Let me use my professional writing web site as an example.

The technical web address for that site is: http://www.annewayman.com

Back in the day users had to type in the whole address. As you know from experience that whole http:// is hard to type accurately. And it’s ugly.
  • So the internet service providers and search engines gradually improved their computer’s understanding of domain names so you can actually type only: annewayman.com
  • Of course, that’s also pretty ugly and users might not even recognize it as a web address.
  • Here’s the way I do it when I know someone may have to enter the address by hand: www.AnneWayman.com
The www signals to almost everyone now that this is a web address. The infrastructure of the ‘net doesn’t care if there’s a mixture of upper and lower case; judicious use of both makes it easier for users to type and remember. This approach also makes it easier for smart phone and tablet users to type in.

20 places to use your web address

As the headline indicates, you should put your web address everywhere. At least use it any time you’re doing any printing. Here’s a list of 20 places to get your started. Business cards Stationary – both physical and virtual. Remember some people will print out letters, etc. and hand them on to others. Use the linked version but make sure someone getting a print out can also find you on line. In your email signature Magnetic car signs All For Sale signs, including the temporary ones. Every single Sold sign. You’ve got bragging rights. Any For Rent signs you might place. Any and all print adverting you do – from the local free weekly newspaper to things like place mats in restaurants or pens you give away. In print on every video you do both at the beginning and the end. Fliers – open house fliers, any advertising piece you send or email or take to people. Newsletters – both emailed and printed. In fact it makes sense to have it on both the front and back of a printed newsletter, and the top and bottom of an emailed newsletter. Practice saying your web address out loud – you’ll want to be able to say it clearly on the phone, in person, when you’re interviewed, on a video you produce – pretty much anytime actually. On fridge magnets, door hangers, and calendars you use for promotion. Your Facebook page, and other social media opportunities. On signs and banners where you sponsor sports or other good works. On marketing post cards. On your mailing label. Printed on your checks next time you print a batch. In large, readable print on bandit signs. Pre-printed post-it notes you use for yourself and as a give away. You get the idea. Any place your web address can be displayed or spoken, or included is a great place to put it. Over not much time you will see an increase in your traffic. What places did I leave out? Post them in comments.
Anne Wayman real estate writer