19 Topic Ideas You Can Use for Your Real Estate Blog

19 Topic Ideas You Can Use for Your Real Estate Blog

 February 29, 2016

You keep hearing you need to blog, create content, start writing, get some information out, and do All. The. Things. Sounds easier than it is, doesn’t it?

I write all day long, so I know how easy it can be to get stuck on the first part of writing – finding your topic. Today, I’ve got you covered.

If you’re not sure where to start or you’re stumped for a new blog post, use any of these topics – modify them to suit your niche, too.

  1. Feature a neighborhood
  2. Monthly market stats
  3. # Things to Do Before You Put Your House on the Market
  4. # Things to Remember When You Buy a House
  5. What Kind of Home Do You Want? – Explain the different styles common in your local area
  6. Top Events in [YOUR LOCAL TOWN]
  7. Why Is a Home Inspection Important?
  8. What is Title Insurance?
  9. # Reasons to Live in [YOUR LOCAL TOWN]
  10. What Happens at the Closing Table?
  11. Unique Ways to Decorate Your Home During the Holidays
  12. How to Make a Good First Impression on Buyers
  13. What Happens When a Seller Accepts Your Offer
  14. # Things First Time Buyers Need to Know
  15. # Things Repeat Buyers Need to Remember
  16. # Things Sellers Need to Know
  17. Top # Employers in [YOUR LOCAL TOWN]
  18. Questions your buyers ask
  19. Questions your sellers ask

I can keep going on from there, but hopefully you see a pattern. Blog posts can do any number of things:

  • Explain the process of buying a home
  • Explain the process of selling a home
  • Discuss your local market
  • Talk about your city, town, county, or area – if you work the market, share your knowledge and expertise
  • Remind people why they want to live there
  • Answer common and not-so-common questions

People are looking for information. The more content you create, the more you can be a source for all of their questions about buying, selling, the local area, and the local real estate market. Use this list as a guide, keep your ears out for the questions your buyers and sellers are asking, and start creating the content people want and need.

Michaela Mitchell

By Michaela Mitchell

Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.