Does anyone else spend an insane amount of time looking at the statistics for their website? Why did I only get this many on Sunday but that many on Tuesday? Who’s looking at my website in Singapore? How in the world did someone get to my site using that search term? I don’t even write about cats! First of all, please tell me I’m not the only one, and second, if this is you, good for you! The best way to measure success in the online world is by looking at the data. The purpose of having a real estate website is to get someone to actually visit it, look around, and ultimately, become a customer or client. The question people often ask is, “How do I do that?” You have more ways than you might know – big and small – to get people to your website. Try just a few of these things and over time, you’ll see your website traffic increase, and with it, new leads.
- Include your website address on your business card – in a font big enough to read. Yes, of course it’s already on your business card, but can anyone actually read it?
- Share all your blog posts to all of your social media sites: Facebook, Twitter, Pinterest, Google+ (yes, people use that one). On Twitter, it’s okay to share the same content multiple times over several days. For Pinterest, make sure your blog posts have a high quality image with the title of the post.
- Share your blog posts to your personal Facebook profile. This is different than your business page.
- Use specific keywords in your content to increase your search engine optimization (SEO).
- Post blog content to your site on a regular basis. Search engines love fresh content. It will help increase your search rankings.
- Pay for advertising selectively. Google AdWords, Facebook and Twitter boosted posts, and other opportunities are available. Consider your goals – more Google search or more interaction on social media – before paying for an ad.
- Include your web address in all advertising. If you have a long URL or one that’s hard to remember, try to purchase a simpler one and have it re-directed to your website. Instead of 123MainStreetRealtoratYourService.com (because who’s going to remember that?), find out if MainStreetRealtor.com (or.net, .realtor, .info) is available and have it point to your site. It’s easier to remember and takes up less space in advertising.
- Blatantly ask people to share your content. In Twitter use “retweet please” or “RT please” and on Facebook, when you share it to your profile, ask your friends to share it. No shame here. Sometimes we have to ask for the things we want.
- Create a newsletter and ask for email subscribers on your website and social media. This gives people a reason to return to your website.