Does anyone else spend an insane amount of time looking at the statistics for their website? Why did I only get this many on Sunday but that many on Tuesday? Who’s looking at my website in Singapore? How in the world did someone get to my site using that search term? I don’t even write about cats!
First of all, please tell me I’m not the only one, and second, if this is you, good for you! The best way to measure success in the online world is by looking at the data. The purpose of having a real estate website is to get someone to actually visit it, look around, and ultimately, become a customer or client. The question people often ask is, “How do I do that?”
You have more ways than you might know – big and small – to get people to your website. Try just a few of these things and over time, you’ll see your website traffic increase, and with it, new leads.
There are plenty of ways to share your website URL and the content you create for your website. Remember when you’re on social media, it’s about being social, not spammy. Share links wisely and create good content, and the people will come.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.