Your website is updated and looks great. You’ve committed to one blog post a week, maybe two. You’re on Facebook (of course!) and you’re considering adding another social media account to share your blog and get more eyes on your website. Have you considered Pinterest? Pinterest is for more than dreaming about weddings or finding beautiful food creations you’ll never duplicate. If you’ve never given the site much thought, you might be surprised to know that people spend a lot of time thinking about their dream homes, too. Entire boards are devoted to bathroom remodels, bedroom remodels, and perfect backyards. It sounds like somewhere a professional real estate agent should be, doesn’t it? For people who pair the right image with the right content, Pinterest can be huge for building their business with some people receiving millions of visitors to their website. A few words of caution. Pinterest, like every other social sharing site, isn’t all about you or your business. You’ll need to follow other people and share images other than just your own. Don’t be a creepy spammer. Be a friendly pinner, instead.
Using Pinterest for Your BlogThere are two main components for using Pinterest to help attract people to your real estate website:
- The content of your blog post
- The image you use
- Add a high-quality image to your blog post and pin it yourself using that image. Open up the blog post as if you were a viewer to your website, and share it to Pinterest. This is definitely the simplest method and can be effective as long as your image can get people’s attention.
- Create an image specifically for Pinterest and manually add the image (and link back to your blog post) to one of your boards on Pinterest. You’ll need to log in to your Pinterest account for this.
Creating a GraphicNot everyone is a graphic artist (I’m certainly not) and we can’t always hire someone to do the work for us. Thankfully, there are plenty of tools out there to help. My top recommendation is Canva for a few reasons.
- It’s a simple tool that lets you create images for nearly everything you might need: flyers, business cards, social media images, and more.
- When you select what you’re trying to make (in this case, Pinterest graphic), you don’t have to hunt down the right size. Canva keeps up with that for you.
- Most of the elements and templates are free to use.
- The templates look professional so you will, too.