There are a million and one ways to get people to your website. Don’t believe me? Do a Google search for “how to get people to my website?”. I did it for you, and I apologize, there are a billion ways.
You can try to follow all the rules – and make yourself crazy or stressed – or you can remember that it’s not just about the design and the flow of your website, it’s about the content. Some of the ugliest websites have the most traffic because they provide what people want and need – Craigslist, I’m looking at you.
No system is foolproof, and people looking for information online are savvier these days. Not everyone who visits your website will subscribe. Not everyone wants another ebook or whitepaper. And not everyone will care about your landing page. But you don’t need everyone. You simply need the people who are truly interested in what you’re offering and willing to share their email address to get it.
If you remember that you need to give people what they want – content that’s valuable to them, you’ll be further ahead than many of your competitors.
Creating content for your website feels like a big job. The rules are endless: do this, don’t do that. If you stay true to yourself and create something of value for visitors and readers, the rest will fall into place – more readers, more followers, more leads, and eventually more sales.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.