With the emphasis on the internet, websites, smart phones, tablets – on technology – it’s easy to overlook some of the best, but old-fashioned ways to promote your business. When you combine your website with print you work marketing magic.
Although newspapers and even magazines are having a tough time of it, print still serves a major part of our lives. It’s so common it’s easy to overlook.
Here are ten places you want to make sure your website address is printed and in large enough type to be truly readable:
Your website should be on both sides of your business card right along with your phone numbers. Your goal is to make it super easy for potential clients to contact you and find your website. Make the web address bold and big.
Remember to add your site address to letterhead and on pre-printed envelopes too.
Your for sale signs on your listings is one of the best ways to not only get your name and phone number out there, but your web address as well. Work with your sign painter to make sure it’s highly visible.
When you hold an open house include your web address on the signs you use to guide potential buyers to the site. Many people will see the signs, but only a few will actually go to the open house. A fair percentage of those who don’t go will take time to jot down a website to look at later, meaning a great opportunity for you.
Okay, the sold banners you post over a for sale sign don’t have a whole lot of room – but most have room to add a web address. Talk with your sign painter. It’s worth the effort.
Printed flyers make great and inexpensive advertising sheets to distribute in the neighborhood of a new or slow-to-sell listing. Make sure your web address is highly visible and your flyers do double marketing duty.
These days, magnetic car signs don’t have to look cheesy and they can help make your car a tax deduction in many cases. Make sure you add your web address to your signs – you never know when someone will write it down, visit your site and become a client.
Billboards can be great advertising for you as an agent. Depending on your market you may discover they are also affordable. If you do invest in one, consult with the provider to find out what size print your web address should be in so those in cars speeding by can capture it.
Advertisements in newspapers of all sorts, local magazines, local widely distributed newsletters, on restaurant menus and place mats, in shopping carts, on the cardboard that protects your hand from too much heat at the coffee shop, so-called gimmy caps, on pencils and pens – all these places and many more can drive traffic to your site if you remember to included your web address.
If you’re doing printed newsletters, by all means make sure your web address shows up well. It’s worth the extra time.
Surprisingly, your email newsletters should also carry your website address where it’s easy to see – sure, link it to your site, but make sure the actual url is spelled out too. It’s amazing how often your emailed newsletter will actually be printed and handed to someone else. They need to be able to access your site too.
Look around you right now and list at least five places you could print your website. I’ll bet you can find them in a minute or two, and another five without much more effort.
Let us know places you found to add your website address.
Before Anne Wayman became a writer she sold real estate in Southern California. She worked with her father who learned the business from his father. Not surprisingly she learned a few things along the way. Since then, she has been freelance writing for over 30 years – she is a grandmother, loves cats and writes about a wide variety of topics including real estate.