You have many options when it comes to real estate marketing tools, but email marketing remains one of the best ways to keep your leads engaged. Have you considered using MailChimp? If not, you should because MailChimp truly is an all-in-one email marketing solution.
Here are four reasons you should use MailChimp.
MailChimp offers so many templates that your templates can have little baby templates. Want to send a quick “Happy Holidays” greeting to all of your contacts in less than five minutes. There’s a template for that. Want to send a “Follow me on Twitter” promo? Yep, it’s there. You can create your own template for newsletters, new listing information, or market stats reports. Making your own template is as easy as dragging and dropping different boxes into the page.
You could wait until 3:00am on the day you want to send out your newsletter to put it together, or you could work on it a few days sooner and schedule your email to be sent later. Best of all, if you’re planning multiple campaigns, you can take an hour or two and get them all done at once. Time saved. Sleep gained. Leads generated.
How many people opened your email? How many people clicked the top story? Did anyone go to your Facebook page. You’ll have access to full statistics about how each email performed so that you can adjust and make the next newsletter or marketing piece even better. MailChimp also offers A/B testing so you can figure out what works best.
You can use MailChimp by itself, but if you want to make listing flyers and email campaigns even easier, consider integrating your MailChimp account with your iHOUSE ELITE website. You can sync your contacts between iHOUSEweb and MailChimp and any new leads you receive from your iHOUSEweb site will automatically sync to your MailChimp account. With the iHOUSE Elite MailChimp integration, you can create and send listing flyers with ease, and your can set up automated drip email campaigns to do your marketing for you. When the two systems are communicating and working together, you can spend less time on email marketing, and more time selling homes.
MailChimp is an easy-to-use email marketing option by itself, but when you add in the iHOUSE connection, you’ll be able to take your marketing to a new level – and maybe sleep at 3:00am instead of try to figure out your marketing.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.