Measuring your marketing is important. It’s how you know if the time and money you’re spending is helping you achieve your goals and build your business. So how do you know if your website is performing to its fullest potential? You can certainly refer to the basic traffic reports in the iHOUSEweb administrator menu, but that will only give you part of the answer. If you want to better understand when, where, and how your visitors find and interact with your website, consider installing Google Analytics.
Why Google AnalyticsGoogle Analytics is a powerful traffic reporting tool that provides a wealth of robust traffic reporting data. Google offers so many tools for businesses, it’s easy to become overwhelmed, but Google Analytics is easily one of their best offerings. Google Analytics can tell you:
- How many people visited your website
- How long people stayed on your website
- Where your visitors are from geographically
- How people arrived at your website (search engine, social media, advertisements, etc.)
- What pages are the most popular
- How many pages were viewed
- What devices your visitors used
- What browsers your visitors used
- Common conversion paths
- Conversion rates
How to Use Google AnalyticsSigning up for Google Analytics is easy. If you already have a Google Account for Google Drive or Gmail, you’re halfway there. Go to analytics.google.com to register. Make sure you use a primary Google account that you don’t plan on getting rid of. After populating a minimal amount of information about your website, you’ll be given a unique tracking code to install on your website. Not sure how to do that? Check out our help center article.
Google Analytics reportsOnce Google is tracking the activity on your site, it’s time to take a look at some reports. Google begins tracking data immediately after installation, so feel free to examine your real time traffic reports to verify the tracking code is working. If you visit your website while you are viewing real time reports, you should see your own pageviews appear almost immediately. Before you can perform any kind of meaningful traffic analysis, however, you will have to give your Analytics account time to accrue some data. Once some time has elapsed, you can review your aggregated Google Analytics reports to answer questions and make educated decisions to improve your website. For example:
- Where do most people enter my site? Can I make similar landing pages to get more visitors?
- How long do most people stay on my site? How can I get them to stay longer?
- How often do people “bounce” from my website? (viewed one page and leave without interacting) Can I reduce the number of bounce visits?
- What pages do most people navigate to? Can I make it easier for visitors to find these pages?