What was once an aberration in online marketing, podcasts are now a way that a growing number of people consume content. So far in 2016, 57 million people are listening to podcasts or 21 percent of the American public.
As a real estate professional, you don’t just need to know what buyers and sellers want, you also need to know what’s going on in the industry. When you’re strapped for time and spending a lot of time in your car, podcasts can be a great thing for getting new ideas and information.
Some podcasts you should listen to in order to improve your own skills. Others you may want to check out for content ideas. Note: Never use someone else’s content but you can always make a topic idea your own with your own spin.
Either way, when you come across a really good episode, there’s nothing wrong with sharing it in your newsletter or on social media. You’ll show your followers that staying current on the real estate industry is important to you, plus they may learn something they didn’t know about real estate, too.
Do you love to read Inman News? Do you think Brad Inman, publisher of Inman News, knows what he’s doing? His podcast, Unlisted, is filled with interviews with top producers, new agents taking the industry by storm, and industry leaders. It may be exactly what you need to keep you motivated and excited about being a real estate professional.
Onion Juice isn’t just a podcast for agents and brokers. It’s a movement to change and redefine the real estate industry. From the description, the show is designed to “build a business we love, make a greater impact, while eliminating the stress of it all.” The show will change the way you think about real estate while educating you on topics like listing presentations, FSBOs, and more.
Real Estate Realities isn’t just for buyers, sellers, and investors. Though it is definitely a real estate show as it discusses real estate news and predictions for the buying and selling public. It also helps people find financial independence, even if real estate isn’t their thing. You might find the show’s take on different topics refreshing or you may disagree completely. If you disagree, use that to create your own blog post, video, or podcast episode to discuss how you view a specific topic.
Real Estate Today Radio began as a syndicated radio show several years ago, but all of the episodes are now available online so you can listen to them at your leisure. While the show is definitely for buyers and sellers, you may learn a few things, too. Industry leaders, economists, and others are often on the show to discuss the market on a national level, and the show addresses topics of the day like a recent episode on Brexit.
If you’re curious about how to run a general buyer and seller podcast in your own market, you’ll want to check out The Real Estate Agent Next Door. If you just need some good content to curate and share, check it out. And if you’re looking for new topic ideas (to put your own spin on), listen to this podcast. Previous episodes have discussed millennial buyers, the difference between a townhouse and a condo, and market updates.
You never know where the ideas for your own content will come from. Maybe you disagree completely with an industry leader or you know your market isn’t like the national market. Either way, podcasts are a great way to get more ideas, find content to share, and learn more about the real estate industry. If you haven’t jumped on the podcast train yet, these five podcasts are a great place to start.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.