If the reason you should have a real estate website is so your business can work even when you’re not, then adding chatbots to your business may be the next logical step in a digital evolution. How many of the questions you get through your website, on social media, or in your email are the same ones that all have the same basic answer? Probably too many to count. And if you’ve ever wished you could afford to hire someone just to answer questions, you’re not alone. Questions and the desire to connect with you as a professional are great things. They can lead to new business and more closings. But they take time. A chatbot might be exactly what you need.
What is a Chatbot?Chatbots are computer programs that are built using artificial intelligence and can be programmed to complete requests and even mimic conversation. Right now, they’re most popular in messenger apps like Facebook Messenger, Kik, Whatsapp, and Slack but they have uses in plenty of other online applications. Because people are spending more time chatting and texting one another, chatbots allow people to communicate with businesses and brands without needing to download yet another app or exit their messenger app to open a browser on the their phone. They can talk to friends and request an Uber, schedule a haircut, or order a pizza all in one place. Chatbots aren’t meant to replace people but to give consumers and businesses another way to communicate with each other.
Chatbots for Real EstateWhat kind of application could a chatbot have for real estate? It all depends on what you want it to do. You could have a chatbot programmed to do simple tasks – subscribe to a newsletter, send a file, share search results, and more – or allow it to have “conversations” with potential leads, answering their questions in real time without waiting for you to reply to an email. Chatbots could potentially do a variety of tasks and answer common real estate questions:
- Search local area for homes in a certain price range
- Answer the “how’s the market” question so many people have
- Answer common real estate questions like “How do I buy a house” or “what should I do before I sell?”
- Take prospective lead information and build the profile for you
- Integrate with social media, like Facebook Messenger, so if they see one of your ads, they can get more information at any time