With 1.86 billion active users on Facebook worldwide, Facebook live is a great place to do your video marketing. But before you turn on the camera, you need a topic that’s relevant to your audience and your real estate business. Coming up with a concept for your video can be a struggle, so check out these topic ideas to get yourself started on Facebook Live.
Each month, once you get statistics for your local area, go live and discuss what’s happening in your market. You’ll be able to talk about what the numbers mean for buyers and sellers. Consider taking questions from the audience, too. This will help you know what kind of information people want to know for later videos.
Know a great lender or home inspector who’s knowledgeable? Sit down with them and talk about what they do for buyers or sellers. Get them to share their process and what buyers and sellers need to know in general.
You may want to go on video and take any and all questions from people interested in real estate. The other option is to keep it topic specific: buying a home, selling a home, investing in real estate, etc. Either way, letting people ask you questions is a great way to record a video, create content, and get ideas for blog posts later.
Have a listing that’s not on the market yet? Assuming your sellers are okay with it, let the first glimpse of a great listing be seen on Facebook. The potential audience that watches will be much higher than any “Coming Soon” blog post or sign you might put up.
Regular open houses tend to be on Saturday or Sunday in the afternoon in hopes of getting the most traffic. Using Facebook Live, you can take viewers through a tour that they can watch any day of the week. Even better, it can be viewed anytime after the live event, too.
People like to know how things work. Take viewers behind the scenes of a walk-through or a home inspection so they can see for themselves how it works. The visual will be much more powerful than anything you can write about.
Consider using Facebook Live to let people get to know you as a Realtor and as a person. Because video is heavily favored by Facebook, you’ll pull in viewers who aren’t already connected with you. Talk about new training you’ve attended, new certifications you’ve received, and other parts of your life you’re comfortable sharing.
The selling point of any real estate is the location. Let people see the events going on in a community or what a neighborhood as to offer on video. Take them on a tour of a newly revitalized part of town, a new development, or even a new park or recreation center. Show off the best parts of your community so people have even more reasons to move there.
Once you get used to using Facebook Live and talking to your audience, the ideas will probably pour in. Until then, use these as a way to get started and grow your business.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.