You’ve assembled a real estate team to help build your business and grow your income. You’ve come to expect a lot from your team, but are you doing everything you can to help them be successful? Effectively market your team online to increase their chances of contributing to your team’s success.
Give Everyone a Place on the WebsiteHow you make sure your team gets attention on the team website is up to you, but give them all a place on it somewhere. Don’t pretend you’re going it alone. Remember, having a team behind you is a major benefit for your sellers and buyers. Heavily promote this point and use it as a way to give your clients and customers confidence someone will always be available to help them. Create a robust “About” section with entries for each person on the team. Include their pictures and individual contact information. Highlight their specialties. You want people who find you through your website first to know who to expect to work with – this is a great place to do that.
Include Your Team in Your BlogMaybe you’ve hired a ghostwriter to take care of your blog. Maybe someone on the team is passionate about writing and is in charge of the blog. Whatever method you use to add content, make sure you use this space to highlight your team members from time to time. Here are a few ideas:
- Set each team member up as a contributor or author on the blog. Publish a post under their name. If they don’t write it, make sure they agree with the content and know about it first.
- Publish success stories featuring happy clients and customers and the team member who worked with them.
- Introduce new team members on the blog. Highlight their background, what makes them interesting, and their specialty if they have one..