At this point in time, most professionals – regardless of industry – have a LinkedIn profile. It’s a living, breathing resume. As a real estate professional, LinkedIn can be much more than a way to find a job, though. Used well, LinkedIn can generate leads and business for you, your office, or your team.
Maximize Your ProfileLike your website, your Facebook page, and your business card, your LinkedIn profile may be the first time a lead encounters you. Make sure you’ve completed your profile completely and in a way that benefits you so they have a reason to connect. What does that mean? Use a good, high quality profile picture. Even better, use the same one you use everywhere so you’re recognizable across platforms.
- Add a cover photo that relates to your business, your niche, or the area you work in. It’s a good visual reminder of who and what you are.
- Fill out your bio but don’t be stiff and boring. A few lines isn’t enough. This is your chance to tell people what you do and where, who you help, and how you do it.
- Don’t forget your history. Past careers can be a good way to connect, so make sure past employers and any other experience you’ve got are included in your bio.
- Add awards, certifications, and even committees you sit on for the local, state, or national associations.
- Update your public profile URL (Go to “Edit Profile”) so that it’s not a bunch of letters and numbers. Include your name in your URL so you’re easier to find in a search.
Create and Share Relevant ContentVideos are huge on Facebook. You’re sharing infographics on Pinterest. Your blog is filled with written content, and you’re considering a podcast. The need for content can feel overwhelming, but you shouldn’t neglect it on LinkedIn. You’ve got a few options for sharing content on LinkedIn that can reach an audience:
- Take an existing blog post on your website and adapt it for career professionals. Instead of talking to families with young children or retirees like you may do elsewhere, repurpose old content to focus on professionals who need to move for their job.
- Turn infographics or other content into a SlideShare presentation and share it on LinkedIn.
- Write a blog post about what it takes to be a professional real estate agent: education and training, experiences you’ve had, etc.