You already know how important eye-catching images are to your real estate business, but what you don’t know about optimizing those images could hurt your real estate website and your business. We live in an impatient world where instant gratification is the norm, and if a website takes more than a few seconds to load, people will go somewhere else. Worse still, websites that don’t load fast enough get docked by Google which affects your search rank, potentially decreasing your website traffic and lead generation. In real estate, where you’re reliant on big, beautiful pictures to get Buyer’s attention, it’s important to know how to optimize your images so they’re an asset rather than a liability.
Choose the correct sizeIf you’re uploading images to your website at the native resolution from your camera, they are probably oversized and uncompressed. If your image frame on your website is 600 pixels wide, you should not upload an image at its native pixel width of 4000 pixels wide. If you do, you are forcing your website visitors’ web browsers to scale the image to correct size AFTER the huge file has been downloaded. This can slow down your site’s load times significantly. Instead, resize the image to the correct dimensions, or close to them, before uploading to your website. There are countless programs that can do this, and you undoubtedly have one installed on your device already.
Choose the right file typeNot all image file types are the same. It’s important to know what kind of image you’re uploading. The two preferred file types for the web are…
- PNG is an image file type that preserves image quality completely. It can even be used for images that require transparency, which is common for logos and icons. However, for large photos, PNG is not the best choice since these images are often larger in file size.
- JPG is the best image file type for uploading large images to a website. It is a compressed format to keep file sizes small, and while the compression does cause very slight degradation of image quality, it is an acceptable trade-off for fast load times.