You already know that 90 percent (or more) of people begin their real estate search online, and most people begin with a Google search. If there was a tool that made you more visible on Google without spending any money, would you use it? Of course you would! Google My Business is that tool.
Google My Business is a free business listing provided by Google. Ever do a search for “gourmet ice cream” or “emergency plumber” in your city? Notice the companies that show up with contact information, hours of service, and a phone number? Those ice cream shops and every other business you’ve ever Googled to find are using Google My Business.
Once your real estate company is set up with a free Google business listing, you’ll show up more easily in search when someone looks for “real estate in [YOUR CITY]” or “real estate agent in [YOUR CITY].” Your office can also be mapped through Google Maps making it easier for new customers to find you. You’ll also be able to see and respond to reviews, add photos, plus get insights into how many people saw and interacted with your business directly in a Google search.
The benefits of a Google business listing are extensive, beyond the power of being a little more visible on Google – which is huge by itself.
It is extremely easy to set up your free business listing on Google. A basic set-up should take less than a few minutes.
Once verified, you can do other things with your listing:
Because it’s free and Google is the first place most people begin their real estate search, there’s no reason to delay. Setting up a basic listing, without using insights or AdWords, lends credibility to your business. People who see your listing realize you’re a legitimate business. When you use the more sophisticated options Google provides, you gain valuable information from Google and build trust with people long before they visit your website or come to the office for an appointment.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.