Does your website provider offer a feature to automate content creation on your blog and social media accounts? Frequent posting is generally a good practice, but what do you really get when you pay for automated content creation? The truth is, you may be getting something that does more harm than good.
At best, it’s duplicate content. At worst, it’s plagiarism.Automated content does not appear out of thin air – it is typically taken from someone else’s blog via an RSS feed, without permission or attribution. This may be an easy way to get content on your blog, but without proper attribution, it’s plagiarism, and it’s a punishable offense that Google refers to as duplicate content:
In some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic.
In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.