Text messages, while seemingly less personal than a phone call or in-person meeting, can be extremely effective. According to a marketing report by Dynmark, 98 percent of text messages are opened and 90 percent of those are read within three seconds. If you want to reach an unresponsive lead, a text message may be the way to go.
When you’re ready to start texting, follow a few rules to increase your chances of success.
Now that you have an idea of how to put together your text message, it’s time to consider what kinds of messages you should send. The same lead could receive multiple messages from you – as long as you don’t send too many in a short amount of time. Make yourself a list of the types of messages you want to send. Here are a few ideas:
Not everyone wants a text message from you. If you’re asked to remove their information or contact them in a different way, make sure to do what they ask. But if you’ve got a lead’s cell phone number and permission to contact them, text messages can be a great way to turn an unresponsive lead into a hot prospect.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.