Many real estate professionals invest time and money in Google Adwords without ever considering their organic marketing strategy, and often times, the very same strategies used for Google advertising campaigns can be used to increase organic traffic. It all starts with keyword targeting. If you know what search phrases you want to rank for, you can tailor your content to rank for those phrases. But how do you know what search phrase is best? The Google Adwords keyword planner makes it easy.
Google has a massive store of data generated by searchers. It knows what people are looking for and what words they use to find different sites. The keywords you know aren’t your only options. Keyword Planner puts the power of all that data to use, reporting search volume for individual search terms so you can see which precise search terms are being used the most in your unique market. This tool also suggests new keyword ideas based on a phrase, website, or category of your choosing. After seeing a few keyword ideas you hadn’t thought of, you may have new ideas for blog posts, videos, and other content to help drive organic traffic to your website.
Once you have identified the best keywords for your website, creating content to target those keywords is easy! Consider the expectations of someone searching for each term, and try your best to create a page that would meet those expectations – whether that is a blog post, a saved search page, or some other type of landing page.
The Keyword Planner is just another tool in your arsenal to get in front of the buyers and sellers you want to work with. Use it for your AdWords campaigns as it’s intended, or get creative and use it to help optimize your website for organic search traffic.
Kevin is a Web Developer and Marketing Expert for iHOUSEweb. He has a degree in Mathematics from the University of California, Santa Cruz, and he specializes in front end web development, web advertising, and web analytics. Kevin works closely with real estate agents all over the US, and he helps to communicate their needs to the team of Software Engineers at iHOUSEweb.