Top 5 Overlooked Marketing Tactics

 July 1, 2007

In today’s competitive real estate industry, it is now more important than ever to get more exposure for your real estate business. The focus of this month’s Blueprint newsletter is to highlight inexpensive ways to get noticed that you may not be currently using to promote you, your website and your business.

Note: We would like to apologize for the complications we had with some of the links on June’s issue of Blueprint. If you would like to read last month’s issue on “Taking a Fresh Look at Your Marketing”, check it out here!

In this issue:

Top 5 Marketing Tactics Overlooked by Real Estate Professionals

The real estate industry is changing… and fast. Agents are constantly looking for ways to stand out in front of searching homebuyers and sellers. The following are a few techniques you may have missed that just might make a big difference in your business. More…

There’s Always Something New at iHOUSE

New in June! Check out our new and improved company website.

New features include Customer Close-Up, a page about our Customer Care program, improved navigation and graphics, and so much more! Visit our new site today!

Blueprint Special offer: Interested in the real estate listing hotlines mentioned in the featured article? Check out Connectel™ Toll-Free Listing Hotline now!

For a limited time: Get your startup fee waived plus 2 months of basic fees at no charge! Just pay for your minutes! Enter the promo code CT300 during signup. Offer expires 7/31/07.

Feel free to contact a web marketing consultant by calling 866-645-7702, M-F 7-5 PST or by emailing us at to receive this special offer.

NEW! Customer Close-Up: John Ernstrom of Seabrook Island, SC

Editor’s Note: This is also a new section of iHOUSE Blueprint. In each issue we will highlight an iHOUSE™ customer whose business and website truly shines

This month’s Customer Close-Up features John Ernstrom whose website, has been online with iHOUSE since 2002! See below:

John’s Story:

John Ernstrom and his wife Trish share a long and successful career in Resort and Retirement Real Estate in the picturesque beach communities of Seabrook and Kiawah Islands of South Carolina. Originally from Columbus, Ohio, Jim worked in building and construction and later joined his wife in property sales. “Real Estate was a household phrase in our family, a business that we both knew quite a bit about. After our kids went off to college, we moved to the beach coast of South Carolina. We used to vacation here and always loved it here. Now we are happy to assist buyers and sellers in the area. We like to think of ourselves as Good Ambassadors of the island.”

iHOUSE Tips and Tricks

Did you know that search engines like Google™ and Yahoo!™ measure how many websites are linking to you when determining your ranking? As we mentioned in the featured article, submitting press releases and articles online is a great way to generate incoming links for your website.

Learn more about optimizing your site for the search engines.

iHOUSE Blueprint Monthly Poll: Influential Marketing Tactics

Which of these sources is the most influential in finding new marketing tactics?

  • Your MLS board
  • Trade Shows/Seminars
  • Magazines/Ezines
  • Your Current Webhost
  • Your Franchise
  • Your Broker

(Poll is now closed.)

Last month, we asked what you would like to read about in future issues of Blueprint. The results show that Blueprint readers would like to know how to get more exposure for their listings. Look for an issue on maximizing listing exposure coming soon! In the meantime, a great way to showcase your listings is with a Spotlight™ Single Property website! Create a preview site today at no cost!


Robert Warner

By Robert Warner

Robert Warner started with iHOUSEWeb back in 2009 in the Customer Service Department helping over 10,000 clients with all of their Real Estate Website questions. After launching the YouTube training videos for iHOUSEWeb he moved up to the marketing department where he helps design and write marketing materials as well as managing the Social Media side of iHOUSEWeb.