We’ve all seen the news coverage and the commercials about how voice-enabled assistants do everything from order pizza to accidentally call someone you really don’t want to talk to. This form of artificial intelligence is marketed to consumers to make their lives easier. That may be convenient but the question you should be asking is whether voice-enabled assistants can help your real estate business.
Alexa, Corsana, Siri, Google Assistant — each major tech company offers their own voice-enabled assistant. While the programming and systems may be different, once you know how to use them, many can help make your business life a little easier.
Voice-enabled assistants can all help you organize your business life to a certain degree. You can check your schedule, add items to your calendar, and build a to-do list. It may be as simple as a “Hey Google” or “Alexa, add…” Look for programs and apps that can integrate with your current calendar and even email programs. Google makes it easy as all the programs are able to work together so your Google assistant can easily things to your Google calendar.
Anyone with an iPhone knows that Siri can help you make or answer a phone call. So can Alexa and Google Assistant. This is great when you’re busy and want to make a quick call. You can also edit documents on the go. Need to make notes or update a listing presentation? Different apps can connect with your document software, especially if you’re using Google products to make this much more convenient. You can dictate your notes and add information to existing documents. Voice-enabled assistants can also help you check email and social media notifications without stopping and opening up Facebook or email so you can stay on track with your day.
Imagine an open house where an interested buyer talks to Alexa or Siri and gets information about the home. What if someone comes into your office while everyone is busy with another customer or client? Alexa may be able to answer their basic questions. These programming abilities are available right now. You can create a “skillset” of commonly asked questions for buyers and sellers. Voiceter Pro developed a skillset for the real estate industry that allows buyers to use voice-commands to set up a listing search.
Brokers can set up skillsets in Alexa that allow them to share information more easily with their agents. Ideally agents would attend live classes so they can network and ask questions from an instructor. But sometimes the information is so important, it’s more important for them to learn it in the way that’s most convenient. Setting up a skillset for your agents or team brings the educational opportunity to the agent.
Artificial intelligence and voice-enabled assistants are no longer the future. They’re firmly in the present. You may not care about using Alexa or Siri to order a pizza or restock your pantry, but don’t discount its potential use in your real estate business. If you’re a single agent without the budget to hire an assistant, using inexpensive technology may be what you need to get organized and build your business.
Former Communications Director for a local Realtor Association and a big cheerleader for all things real estate related, Michaela is now a full-time freelance writer specializing in real estate and other business industries. When she's not writing the serious business-y stuff, she's likely to be found writing about the hilarity of being a Mom to two rowdy boys.