Blogging can be a great way to keep your website loaded with the fresh, relevant content that Google likes to see. Blogging keeps your website from going stale, and it can help you build your reputation as a real estate professional.
Many agents elect to ignore their blogs for reasons that typically fall into these three categories:
Let’s look at these one-by-one.
Blog topics are easy. Start by looking right here. If you search for “blog topics” you’ll find a bunch of articles including my own 26 Blogging Topics for Real Estate Agents.
Keep a file on your cell phone or use a 3×5 card to jot down blog ideas when they come to you. Draw a line through them when you’ve used them, or put the date you used the idea… many ideas can be used more than once.
I don’t know if this is actually true or not. Most agents are pretty articulate and if you write pretty much as you talk you should be fine. That’s the secret – be natural on paper/screen. Sure you want to spell correctly and avoid the worst grammar mistakes. That’s why you need someone to proof for you. Try it. You may be pleasantly surprised.
On the other hand you may decide you want to hire a writer or a content producer. There’s nothing wrong with that. An ad on your local craigslist is likely to get you more responses than you can handle. Plan on paying between $40-80 a post. While you can always pay less, you’ll probably get less too.
This is probably the biggest objection to blogging that agents have. And it’s true… blogging takes some time. If you do the writing yourself, your first efforts will probably take several hours. With practice you can be writing the posts you need in an hour or so.
Obviously, hiring someone to write them for you can be a real help. You can also mix and match – hiring some posts, doing others yourself, and even asking for guest posts from your suppliers and even your visitors.
Don’t over promise – it’s better to say you’ll do one blog a month and actually do that then it is to say you’ll do a blog a week only to discover that’s just too much. Start with one or two a month and see how it goes.
Blogging can be a great asset to your real estate website. Planning ahead with article titles can make your blogging life much easier.
Got questions about blogging? Ask them in comments and we’ll get your answers.
Before Anne Wayman became a writer she sold real estate in Southern California. She worked with her father who learned the business from his father. Not surprisingly she learned a few things along the way. Since then, she has been freelance writing for over 30 years – she is a grandmother, loves cats and writes about a wide variety of topics including real estate.